Sake In the News

news_iconIn Japan, sake has long been known as “The Drink of the Gods”…but coming soon, sake will also be designated as the “National Alcoholic Beverage” by the Japanese Government. My initial reaction to this news was, HUH? Sake isn’t already officially the “National Alcoholic Beverage”? But the more I thought about it, I realized that whatever the timing, any effort the Japanese Government makes to promote sake is a great thing for the industry, so let’s celebrate! Grab your Japanese ‘National Alcoholic Beverage’ of choice and Kanpai with me! Below is a link to the full article:

Govt to Designate Sake, Shochu as ‘National Alcoholic Beverages’
by The Yomiuri Shimbun
April 16th, 2012

With a view to boosting the overseas market for Japanese traditional sake and shochu, the government will soon designate them as “national alcoholic beverages,” according to Motohisa Furukawa, state minister for national policy.

The planned designation is aimed at encouraging the revitalization of local economies concerned and expanding demand for rice, Furukawa said Saturday.

Rice is the raw material used for making sake, a fermented beverage, as well as shochu, a distilled spirit. Shochu also can be produced using other crops, such as sweet potatoes and barley.

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