Nice article from a major media outlet about the growth of sake in the export market.

As Japan falls out of love with sake, brewers look to the West
by DANIEL HURST, NBCnews.com
February 21, 2018

KYOTO, Japan — Sake runs in Tokubee Masuda’s blood. He’s the 14th generation of his family to operate one of the many sake breweries in Fushimi, a small district in Japan’s old capital of Kyoto.

Masuda’s passion shines through as he escorts visitors around the Tsukino Katsura facility, explaining how high-quality rice and fresh groundwater is used to produce the traditional Japanese drink, sometimes described in simple terms as rice wine.

Read the Full Article >


Sake seems to be hitting its stride. Sake Exports increased 19% in 2017 and has tripled in volume over the last 16 years. Awesome news that speaks to the growing interest in and knowledge about sake with consumers outside of Japan!

Sake exports reach record high again
by The Yomiuri Shimbun
February 20, 2018

Japan’s sake exports increased 19 percent in 2017 from the previous year to 23,481 kiloliters, setting a record high for eight years in a row.

Partly boosted by a growing interest in Japanese cuisine overseas, sake exports have enjoyed an upward trend since 2006, when exports topped 10,000 kiloliters. Last year, the volume passed the 20,000-kiloliter mark for the first time, and the rate of increase was also the highest ever.

Read the Full Article >


I was honored recently to be able to speak at the Japan Society in NYC about my year living and interning at Hakkaisan Sake Brewery.  It was an amazing experience, and if you want to learn more, you can check out my lecture posted on YouTube.

Is Sake too cheap in Japan? I often hear that prices for premium sake in the USA are too high. But I always enjoy the very low premium sake prices whenever I visit Japan. This article raises many interesting questions!

Is Japanese sake too cheap? Many in the industry think so
by HISAO KODACHI, Nikkei Asian Review
February 14, 2018

TOKYO — Japanese sake is gaining enthusiastic fans around the world. Yet foreigners who are familiar with sake after drinking it at places like upscale restaurants are often surprised at how cheap it is in Japan.

“Sake tastes good but it is priced too low,” said Shinya Tasaki, president of the Japan Sommelier Association. Tasaki has a sake refrigerator at home and introduces sake to sommeliers from around the world.

Read the Full Article >


OOOOH, I love stories like this! Local Colorado sake brewers are working to change their state laws for our industry. Good luck guys!

Denver Sake Maker Pushes for Change in Brewing Laws
by MARK ANTONATION, Westworld.com
February 14, 2018

Colorado seems like the perfect place to make alcoholic beverages; just look at the proliferation of breweries and distilleries around the state, and the growing number of wine and cider makers. So what if your drink of choice is sake? That shouldn’t make too much of a difference when it comes to producing and selling something that’s not so different from beer and wine, right?

Read the Full Article >