Nice article from a major media outlet about the growth of sake in the export market.

As Japan falls out of love with sake, brewers look to the West
by DANIEL HURST, NBCnews.com
February 21, 2018

KYOTO, Japan — Sake runs in Tokubee Masuda’s blood. He’s the 14th generation of his family to operate one of the many sake breweries in Fushimi, a small district in Japan’s old capital of Kyoto.

Masuda’s passion shines through as he escorts visitors around the Tsukino Katsura facility, explaining how high-quality rice and fresh groundwater is used to produce the traditional Japanese drink, sometimes described in simple terms as rice wine.

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