A “go” is a liquid unit of measure equal to 180ml or about 6 fluid ounces. Often in Japan, sake is ordered in a restaurant by the “go”. The go is also the amount that will fit inside a standard masu box or single serving tokkuri sake carafe. This is also the starting measurement upon which most other sake bottles and measurements of sake are based. For example “one go” would be called ichigo (ichi = 1), and a “four go” bottle is called a yongobin (yon = 4 and bin = bottle) – that would be 720ml. People sometimes wonder why wine bottles in the west have a standard size of 750ml, while sake has a standard bottle size of 720ml…well, it is because of the go measurement.
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